I'd be interested if anyone knows of any specific performance tracking tools for online PR - we're finding a combination of several is essential to deal with this particular challenge!

Last year at the SES conference I asked Greg Jarboe, Katy Howells and other experienced "SEO-PRs" how they collect data - all said they used a mixture of methods, but heavily depended on manual checking.

We think we've just come up with a really strong Web Ranking-based reporting system that we're pleased with - not least because it *should* save us a lot of time. I'm wary of depending on it too much though, as manually looking to see what is happening with your releases is by far the best way to keep up-to-date with search engine behaviour and check on new resources.

We've noticed that when we get a glowing report from a client it's because they've gone to Google and been shocked to find their company's name on page 1! However well we produce a report, it's seeing the results right there on the search engine that really impresses. So back to square one, automated reports and manual searches!

I came across numerous articles and comments about how to track PR and which specific tools SEO- PR specialists use. I am interested to get your point of views about the 3 following tracking tools:

1/Radarfarms

2/BurrellesLuce( seems to be the most used - but American!)

3/PRTrak offered by VMS (MORE INFO ON: http://www.instituteforpr.org/resear...nd_evaluation/
http://www.vmsinfo.com/

Does anyone know anything about these tracking tools?? Which one could be the most appropriate for Online PR and multilingual track???:confused