There has been a lot of discussion in the NewsCertain team today, following a call from Kristjan Mar Hauksson.

We (as all PR agencies do) distribute our news through a large number of press wire services - sending out the same release to many places.

Obviously this creates duplicate content (although we routinely produce 3 versions of each release).

Kristjan has had some successful campaigns by sending unique versions out to a small number of wire services.

From an SEO perspective - what do you think of our current strategy?

Please let us know!