Sending press releases through the web might be a good option to promote and reinforce your brand name, but is there any other means than online press releases?
Texts press release are great but there are many other formats that you can distribute.

I think new formats such video/ video press release or slide shots should be explored further.

Have a look at this website for example: http://www.slideshare.net/whatidisco...ign-priorities

It is about the mobile brand Nokia, i find their slides genious. It is clear and really eye catching for readers - definitively a great and easy way to catch attention.

What do you think about it?

Does anyone know similar websites to that one?

off the top of my head is www.blinkx.com, for video.

Interesting possibilities for this one!