Which are the Top Reasons Why an Optimized Online Press Release is Better Than A Pay Per Click Campaign?

Running a PR campaign has really good impact on the web and I may think that it can be more relevant than PPC campaigns for many reasons:

•Online Press Releases results in the Natural Search Engine versus Sponsored Ads, which have better click through rates

•Statistics shows that some of Free/Cheap press websites have been more effective than a consistent Pay Per Click monthly campaign option

•Online Press release provide faster and immediate traffic

•Online Press Releases increase your website/blog Google PageRank, since it’s a static page with viral marketing affect, that Pay Per Click can NOT do at all!

•Online Press Release can optimize your website/blog with anchor texts for link-backs of your personal choice…try that with Pay Per Click?

•Online Press Release is an optimal communication tool with bloggers! Trackbacks allowing you to connect readers directly to your blog, other bloggers can connect to your blog or press release, and well…Trackbacks just rock! You’ll see where, who, and how often your online press release is picked up…

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Any Comments??

John Brenne to read this - it might help him to explain the service to clients.

I think PR works because it appeals to the web users who don't respond to paid ads/sponsored links, but respect the information they get from news sources.

I will look out some stats to back this up.

I think you are comparing two techniques, which serve different purposes within search marketing. While PPC is orientated on driving the most relevant visitors to a site, in order to generate revenue, PR is a very good tool for improving online visibility and natural search results, manage brand reputation etc. Both of these can hugely contribute to a successful campaign of course. I wouldn’t undermine one or the other.