When we write for the web, the text needs to simple and straightforward and so on. It's been said that puns are dead because of that.
But perhaps it isn't wuire dead yet.

The story below tells us that scientists have come up with a bot that can recognise simple puns. So maybe we can keep some fun in the writing with SEO in mind.

http://www.pr-consultant.co.uk/2007/...iting-pun.html