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Old 08-07-2007, 02:31 PM
Jenny Simpson Jenny Simpson is offline
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Join Date: May 2007
Location: York
Posts: 49
Default A harsh lesson in the unreliability of journalists

Only a joke (sort of).

Every editor has different guidelines to the amount of words and type of content they will allow on their site.

One major advantage of the press release wire services that we use is that they do publish press releases fully, but news editors will make revisions.

The most common edit is to remove the hyperlink - that's why we always include the full web address as well in the text.

Our main job is to try and write so the message still comes across after the text has been cut. In fact - this is a whole topic on its own, so I'm setting up a thread in the Copywriting for Humans and Search Engines section.

If you're really not happy with the way something has been changed, you can try and contact the site that made the changes....
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